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Everything You Need To Know About Minimum Order Quantity

Everything You Need To Know About Minimum Order Quantity

You're an aspiring entrepreneur eager to launch your dream business selling handcrafted jewellery. You've spent months planning and designing. Now, you're ready to place your first order with a local jewellery manufacturer. But there's one catch: the manufacturer sets a minimum order quantity (MOQ) of 50 pieces per design. This means you can’t place an order unless you’re ready to buy 50 pieces of all the designs you want. It leaves you wondering, "How can I meet this MOQ without overstocking my inventory and drowning in debt?"

This situation is not uncommon in the world of business. Suppliers set a minimum number of units a buyer must purchase in a single order. MOQs may seem like an obstacle. However, they serve a crucial purpose. They ensure profitability for suppliers and maintain a steady flow of orders.

But what about buyers like you, with limited capital and a growing business? Meeting high MOQs can be tough. It can delay your dreams of becoming an entrepreneur. It can also cause delivery delays for your customers. What then happens?

This guide will show you everything you need to know about MOQs. You'll discover what they are and how they benefit you. You'll learn how to negotiate with suppliers and explore alternatives to MOQs. Make smart choices that support your business objectives. 

What is a minimum order quantity (MOQ)?

A minimum order quantity (MOQ) is the smallest number of product units you can buy from a supplier at once. MOQs are commonly used in manufacturing and wholesale industries. They ensure suppliers can profitably produce and sell products.

Let's say a supplier sells T-shirts with an MOQ of 100 units. This means you must purchase at least 100 T-shirts to place an order. 

Impact of MOQ on Buyers

MOQs can have both advantages and disadvantages for you as a buyer. On the one hand, they can lead to lower unit prices due to the economies of scale. Additionally, MOQs can ensure product availability, as suppliers are more likely to stock products in higher demand.

On the other hand, MOQs can be a challenge. This is especially true if you have limited storage space. It's also true if you cannot afford to purchase large quantities of products upfront. They restrict your ability to order smaller quantities of products for testing or experiment. If you are a small business, a high MOQ can make it almost impossible for you to compete with bigger businesses.

The Benefits of MOQs for Suppliers

Reduced Costs per Unit:

With MOQs, suppliers can reduce production costs because they make larger quantities at once. This helps them spread the fixed costs over larger units, resulting in lower costs per unit.

Improved Cash Flow:

MOQs can significantly improve a supplier's cash flow by ensuring a steady stream of revenue from larger orders. When buyers purchase larger quantities, suppliers can predict their sales more accurately. This helps them to plan their production . 

Reduced Inventory Carrying Costs:

MOQs help suppliers manage inventory carrying costs by aligning production with demand. They can avoid overproducing and excess inventory by knowing the minimum order quantity. This reduces storage costs, and prevents product obsolescence. It also frees up valuable warehouse space for more in-demand products.

Protection against Small, Unprofitable Orders:

MOQs help eliminate the burden of small, unprofitable orders. They require a minimum quantity, ensuring the order covers the supplier's fixed costs and generates a reasonable profit.

Benefits of MOQs for Buyers

Lower unit prices:

One of the most significant advantages is lower unit prices. Purchasing products in large quantities lets you take advantage of economies of scale. This can be helpful in negotiating lower prices with suppliers.

Guaranteed product availability:

MOQs can ensure product availability, as suppliers are more likely to stock products in higher demand. This can help you avoid stockouts and delays in product delivery.

Consistent quality:

Suppliers are producing larger quantities of a product at once. This helps them control the production process and maintain quality standards better. This can be important if you need quality products for your businesses or customers.

Access to exclusive products: I

f you meet the MOQ requirements, suppliers may offer you exclusive products. This gives you a competitive advantage and helps you differentiate your offerings.

Potential for volume discounts:

MOQs can provide the potential for volume discounts. You can negotiate further discounts with the supplier if you can purchase larger quantities than the MOQ. This can help you save even more money and improve profit margins.

Understanding the Types of MOQs

Simple MOQs Simple MOQ is the easiest type to understand. It refers to a single minimum quantity that a supplier will sell. For example, a supplier may have a simple MOQ of 100 units for a particular product. This means you must purchase at least 100 units to place an order.

Complex MOQs Complex MOQ, on the other hand, is more complicated. It refers to several minimum quantities for different product variations or components. For example, a supplier may have a complex MOQ of 100 units for a product with multiple variations, such as different colours or sizes. You must purchase at least 100 units of each variation to place an order. 

How to calculate minimum order quantity

As a retailer, you may need to set MOQ for some items sold to maintain profitability. How MOQ is calculated varies by industry and product. Here is the most popular way with which MOQs are calculated.

Forecast Demand: 

Begin by forecasting demand for the product or service in question. Analyse historical sales data, market trends, and seasonal patterns. Use the information to estimate future demand accurately. This helps determine the quantity you’ll need. It prevents overstocking while meeting customer needs.

Calculate Inventory Holding Costs: 

Inventory holding costs involve all the expenses associated with storing and maintaining inventory. These costs include storage fees, insurance, and the opportunity cost of capital tied up in inventory.

Determine Break-Even Point: 

The break-even point represents the point at which revenue equals total costs. This includes production, purchasing, and inventory holding costs. Identifying the break-even point helps you know the quantity you’d need to sell to cover all expenses and make a profit.

Set MOQ:

This is where you set MOQ for each product type. It will be helpful in knowing the kind of customers you should attract and how best to attract them. You can use bulk buy discounts and other incentives to do this.

Strategies for Negotiating MOQs

Negotiating minimum order quantities (MOQs) with suppliers can be difficult. But, with careful planning, negotiation, and a willingness to compromise, you can achieve favourable MOQs. Here are some effective strategies for negotiating MOQs:

Research Supplier Pricing and MOQs:

Research potential suppliers' pricing and MOQ policies before agreeing to negotiate. This means you will gather information from industry publications and online marketplaces. It also means that you may have to make direct inquiries with suppliers.

Build Relationships with Suppliers:

Establishing strong relationships with suppliers is essential for securing favourable MOQs. Suppliers are more likely to accommodate requests from loyal customers. Loyal customers demonstrate a commitment to long-term partnership and consistent business. Regularly communicate with suppliers, provide feedback, and express appreciation for their services.

Consider Alternative Suppliers:

Having multiple suppliers as options can empower you to negotiate more effectively. Research and identify alternative suppliers that offer similar products or services. This competitive bidding process can pressure suppliers to lower their MOQs.

Negotiate Based on Order Volume:

When negotiating MOQs, emphasise the potential order volume you can bring to the supplier. Show that you understand their production capacity. Also, show that you are willing to place larger orders over time if the MOQ is reduced. This can incentivise suppliers to lower their MOQs. They do this to secure a reliable customer base.

Offer Payment Terms in Advance:

Consider offering prepayment or cash discounts to motivate suppliers to lower their MOQs. This upfront or immediate payment upon delivery can improve the supplier's cash flow. It can also make them more willing to accept a smaller order.

Explore Phased Payment Plans:

If the MOQ is too high, consider negotiating a phased payment plan. This allows you to spread the payments over time. It makes the initial investment less imposing and demonstrates your commitment to the order. A phased payment plan can help you secure the desired quantity. It can also help you manage your cash flow effectively.

Negotiate a Trial Order:

Suppliers may sometimes be willing to accept a smaller trial order as a starting point. This allows testing the product's quality and market reception. It happens before committing to a larger order. If the trial order is successful, you can negotiate a lower MOQ for future orders.

Consider Alternative Sourcing Strategies:

Explore alternative sourcing strategies, such as importing products directly from manufacturers. You can also utilise e-commerce platforms that offer lower MOQs.

Negotiate a Mix and Match Approach:

Instead of ordering a large quantity of a single product, mix and match different products from the same supplier. This lets you spread the order across multiple items, reducing each product's MOQ need.

Alternatives to MOQs


Dropshipping is a retail fulfilment method that does not require keeping products in stock. Instead, when customers order an item, you send that order to the supplier. The supplier then ships the item to the customer. This model eliminates the need for you to manage inventory. It reduces storage costs and the risk of obsolescence.

Related: Everything You Need To Know About Dropshipping

Print-on-Demand Services:

Print-on-demand (POD) services allow you to create custom products without investing in printing equipment. As a POD provider, you can print the products as ordered. This works for products like t-shirts, mugs, and books. POD reduces the risk of overstocking and unsold inventory. 

Consignment Agreements:

A consignment agreement involves the supplier placing inventory at your store. The supplier does not require upfront payment. You only pay for the products sold, reducing your financial risk and the need to carry a large inventory. This arrangement can be beneficial if you have limited business cash flow. It is also helpful if you want to test new products without committing to purchasing them outright.

Comparison of Alternatives:




Stockless Dropshipping

Low MOQs or no MOQs, reduced inventory costs

Requires careful supplier selection and quality control

Print-on-Demand Services

Customisation, no upfront inventory costs

May have higher per-unit costs for small orders

Consignment Agreements

No upfront inventory costs reduced financial risk

Requires careful inventory management and timely payments to suppliers


Remember, MOQs are not set in stone, and you should proactively engage with your suppliers to find mutually beneficial solutions that align with their specific requirements. By fostering open communication, building strong relationships, and demonstrating a commitment to long-term partnerships, you can secure favourable MOQs and establish a foundation for successful supply chain management.

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Ilaya Teejay

Ilaya Teejay

Ilaya Teejay is the Content Marketing Associate at Heroshe. She believes words can shape user experiences, and she's turning this belief into a career that helps people and businesses succeed.