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A spike in sales can sometimes feel like a blessing and a curse. While you might appreciate the increase in profits, accommodating a shift i
3 min read
You're running a growing business, and everything is going great—sales are up, customers are happy, and your brand is gaining traction.
12 min read
As you read this sentence, someone is searching for the products you sell. They are typing in keywords on Google… They are scanning through
15 min read
When I first started at Heroshe, we had no budget for ads or marketing. It was lean marketing all the way. I remember the sleepless nights w
28 min read
“Best known beats best.” This is to say that even if you are the best eCommerce entrepreneur alive, it doesn’t matter how good you are if n
23 min read
Last year, I wrote an article on the Heroshe blog on Nigeria's best small business ideas. If you haven’t read it, take a moment to catch
10 min read
So, you have been an Amazon seller for a while. You have succeeded, know the ropes, have a loyal customer base, and your revenue grows stead
5 min read
Being a Computer Village business owner is like being cast in an episode of "Fuji House of Commotion." It is a whirlwind of activi
8 min read
Do you sometimes feel frustrated about having great products ready for sale only to see them gathering dust on your warehouse shelves? Did y
Have you ever eagerly awaited a delivery, only to be disappointed by delays and excuses? I certainly have. Last year, I decided to buy a wig
13 min read
The UK has the third-largest eCommerce market in the world. Its eCommerce environment is so welcoming, with many online marketplaces offerin
Did you know that over 5 billion people are active social media users worldwide? That's more than half of the global population. With su
Alicia wants to leave her corporate career to start a bakery, something she has always been passionate about. She thought, “is it not just t
In 2016, I was a fresh graduate who had just returned from NYSC in Delta State and was managing a cyber cafe in Surulere. The job was predic
9 min read
It's 2024, and you've just started a new business. You're excited but also a little nervous as you want to ensure that you'r
You're an aspiring entrepreneur eager to launch your dream business selling handcrafted jewellery. You've spent months planning and
7 min read