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An Ultimate Guide on How To Find Products To Sell On Amazon

An Ultimate Guide on How To Find Products To Sell On Amazon

If you've ever picked up your phone to do a quick Google search on “how to find products to sell on Amazon,” Congratulations! You are about to discover a gem that will guide you through the entire product sourcing process on Amazon.

Entrepreneurs and sellers are actively looking for ways to expand their business, and selling on Amazon is one such way. But the gag is that you have to know how to get the right products to sell, or else you will shoot yourself in the foot.

Before we look at ways you can find products to sell on Amazon, let’s explore what product sourcing is and why it is important to your business expansion goal.

What is Product Sourcing, and Why is it important?

Product sourcing is the process of identifying and selecting products to sell. In the context of Amazon, it has to do with identifying and selecting products to sell on the Amazon marketplace. This is a vital step for sellers looking to grow on the Amazon marketplace and will require a solid product sourcing strategy. This strategy depends on good market research to get products that align with your business goals, market demands, trends and competition.

Product sourcing directly impacts the profitability of your business. This is because products with high demand and low competition lead to increased sales and higher profit margins, and products with higher competition can lead to decreased sales, as you have to be really good to divert attention from the competition.

Another reason why product sourcing is important for Amazon is due to the impact it has on customer satisfaction. Sourcing high-quality and unique products can result in positive customer reviews and increased customer loyalty. This, in turn, can lead to more sales and a stronger brand reputation.

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How to find what to sell on Amazon

Now, this is where your journey begins–finding what to sell. There are many ways and tools (free and paid) to get this done. Let’s explore some of them.

Manual Research on Amazon

Manual research plays a crucial role in understanding the market deeply when finding the right products to sell on Amazon. This approach includes a number of steps that will provide insights into what people are looking for and what they are buying. Let’s explore some of these steps:

Keyword Research
Begin by entering relevant keywords into the Amazon search bar. The auto-suggestions that will come up indicate popular search queries amongst people, which you should pay attention to.

Keyword research on Amazon

Another thing you want to do during your keyword research is to analyse these search results. Identify patterns and trends in the products that appear, and pay special attention to their ratings, reviews, and bestseller ranks, as this will further show you if you are on the right track in fulfilling customer demand or if there are opportunities for improvement.

Top Deals and Best Sellers Lists
Top Deals: Explore the "Top Deals" section on Amazon to discover products currently in high demand or experiencing an increase in popularity. These deals often provide valuable insights into emerging trends and customer preferences.

Top deals on Amazon

Best Sellers List: Amazon's "Best Sellers" list gives you a deep understanding of the products consistently performing well in various categories. Updated hourly, this list is a goldmine of information on what customers are purchasing.

Amazon best sellers

It is worthy of mention that the best seller list is made by category. So whatever niche you find yourself in, you can snoop the best sellers list to see what is popular amongst the audience.

Related: Everything You Need to Know About Using Amazon FBA as a Nigerian Business Owner

Customer Reviews and Feedback
Actively look for customer reviews for products within your niche. Look for common pain points, praised features, and any recurring themes. This data can help you fine-tune your product selection to meet the needs of your audience. You should also take note of ratings. Products with high ratings and many reviews show customer satisfaction and good market viability.

Google Keyword Planner
The Google Keyword Planner is a free tool that helps you see what keywords people are searching for online. Let’s run the keyword “leather purse” on it and see what comes up.

Looking at the results, it does have a good number of searches. Do this for all the products you’d want to have in your store so you get to see the search volume and competition level.

Use a Product Research Tool

A product research tool is a software or service that helps you find and analyse products to sell on Amazon. These tools can provide valuable insights into the demand, competition, and profitability of different products, helping you make informed decisions about what to offer on the platform.

One of the key benefits of using a product research tool is that it saves you time and effort. Instead of manually searching for products and trying to assess their potential, a product research tool can do the heavy lifting for you. This can free up your time to focus on other aspects of your business, such as marketing and customer service.

Another advantage of using a product research tool is that it can help you identify niche products with less competition. By finding products that are in demand but have fewer sellers offering them, you can increase your chances of success on the platform.

When choosing a product research tool, it's important to consider factors such as the accuracy of the data, the range of features offered, and the cost of the service. Some popular options include Jungle Scout, Helium 10, AMZ Scout and Amazon Product Opportunity Explora (POE).

Leverage other Sites 

Leveraging other sites is a great way to find trending products you can sell on Amazon. By analysing what's popular on other platforms, you can gain valuable insights into emerging trends and customer preferences.

Some popular sites that you can use for product research include:

Etsy: This platform is known for unique and handmade products. You can use it to find popular items and get inspiration for your product ideas.

Pinterest: This visual search engine is a great tool for finding trending products and getting ideas for your product lines. You can search for products related to your niche and see what's popular among Pinterest users.

Instagram: Instagram is a great platform for finding influencers and popular products in your niche. You can use hashtags to search for relevant products and see what's popular among your target audience.

Related: AliExpress vs Sellvia: Which is better for Dropshipping?

Look at What Amazon Affiliates are Selling

If you are looking for ways to find products to sell on Amazon, one approach is to look at what Amazon affiliates are pushing. This method involves analysing the products being promoted by Amazon affiliates and using this information to identify products that could be profitable for your business.

Amazon affiliates, also known as Amazon Associates, are individuals or businesses that promote Amazon products on their websites, social media accounts, or other online platforms. These affiliates earn a commission on sales made through their unique affiliate link.

To use this method to find products to sell on Amazon, you will need to analyse the products being promoted by Amazon affiliates. Here are some steps to follow:

Step 1: Identify Amazon Affiliates
The first step is to identify Amazon affiliates in your niche. You can do this by searching for related products on Amazon and looking for websites or social media accounts that are promoting these products. You can also use tools like Google or social media platforms to find relevant accounts.

Step 2: Analyze Affiliate Products
Once you have identified Amazon affiliates, you can start analysing the products they are promoting. Look for patterns in the products being promoted, such as price range, category, or brand. You can also use tools like Jungle Scout or Helium 10 to analyse the sales data of these products and determine their potential profitability.

Step 3: Identify Opportunities
Based on your analysis, identify products that could be potentially profitable for your business. Look for products in high demand, have low competition, and align with your business goals and target audience. You can also consider promoting these products as an Amazon affiliate to earn sales commissions.

Benefits of Using Amazon Affiliate Products to Find Products to Sell on Amazon

Here are some benefits of using Amazon affiliate products to find products to sell on Amazon:

Access to Insider Information
By analysing the products being promoted by Amazon affiliates, you can gain access to insider information about the best-selling products in your niche. This information can help you decide what products to sell on Amazon.

Cost-Effective Method
Analysing Amazon affiliate products is a cost-effective method of product research. You don't need to invest in expensive tools or services to get started. All you need is an internet connection and some time to research.

Reduced Risk
Promoting products already being sold successfully by Amazon affiliates can reduce the risk of failure. These products have already been proven profitable, so there is a higher chance that they will also be successful for your business.

Related: A Comprehensive Guide To Buy Items on Amazon and Ship to Nigeria

Final Thoughts

In conclusion, finding the right products to sell on Amazon requires a combination of research, analysis, and strategy. Whether you conduct manual research or use a product research tool, it is important to pay attention to market demand, competition, and customer feedback. 

By sourcing the right products, you can increase the profitability of your business, differentiate yourself from the competition, and build a loyal customer base. With the information and tools provided in this ultimate guide, you can confidently navigate the product sourcing process on Amazon and take your business to new heights.

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Ilaya Teejay

Ilaya Teejay

Ilaya Teejay is the Content Marketing Associate at Heroshe. She believes words can shape user experiences, and she's turning this belief into a career that helps people and businesses succeed.