ASOS vs Boohoo: Which is Better?

If you love staying on-trend without breaking the bank, chances are you've found yourself scrolling through ASOS and Boohoo's endless pages of affordable fashion. But with so many options, choosing where to click "add to cart" or “buy now” can be overwhelming. And you become like the countless people on Quora asking, “Between ASOS and Boohoo, which is the best to buy from?”

In this comparison guide, we will review the offerings of both fashion giants and compare some of their offerings so you can make an informed decision. Ready to find out which retail giant you should partner with? Read on to get the full scope.

What is ASOS?

When I first heard the name ASOS, my teenage mind processed it as “a sauce.” While that is a heavy blunder, technically, ASOS is a sauce for people who want to look good on a budget. The name ASOS, standing for "As Seen On Screen," reflects the company’s original concept of selling outfits and accessories seen on TV and in movies.

While it started selling celebrity-style outfits, ASOS has grown to sell its own branded items and high-quality items from other fashion labels, making it a one-stop shop for unique outfits, accessories, and beauty products across a diverse range for men and women.

Back to my “A sauce” agenda, ASOS’s mission is to be the world's number one fashion destination for 20-somethings. And you know 20-somethings like to come with the sauce whenever they are out. If you are a Gen Z reading this, let’s grab some sauce from the ASOS shelves.

How ASOS Works

The COVID pandemic has made online shopping more popular, and ASOS caters to this need by providing a website and an app that offers a seamless and intuitive shopping experience. To shop, you just need to browse through their wide selection of products, which are neatly categorised. You can use filters to narrow your search by size, colour, price, and more. Once you find something you like, you can view detailed product descriptions, multiple photos, and customer reviews to help you decide. After this, you can add items to your cart and pay.

Call out: Need to shop online with virtual dollar cards? We’ve got you covered with a list of the best ones.

Why is ASOS So Cheap?

ASOS is widely known to offer good quality clothing at affordable prices and begs the question, “Why is ASOS cheap?” Their customers want to know why it doesn’t cost a tooth and an arm to shop with the brand.

ASOS follows the fast fashion model, which makes it easier for them to produce a large quantity of clothes in bulk. This further helps to cut costs and keep their prices competitive.

Are you wondering if you can get ASOS at a physical mall? Nah. The brand primarily sells online, which helps drive its costs down, as it does not need to worry about the expenses of a physical store.

ASOS frequently runs sales and promotions, making it easier for shoppers to find great deals. They often offer discounts on new collections, seasonal sales, and special promotions like Black Friday or Cyber Monday.

Are ASOS Returns Free?

ASOS offers a generous return policy, allowing you to return items within 28 days of receiving them. The items must be in their original condition, which means they should be unworn, unwashed, and with all original tags attached. As long as the item you are returning is in its original condition, ASOS will accept the return for free.

To return an item:

Prepare Your Package: Pack the items you want to return securely in their original packaging.

Fill Out the Return Form: Complete the return form included with your order, indicating the reason for the return.

Attach the Return Label: Attach the provided return label to the outside of your package. You can generate one from the ASOS website if you don't have a return label.

Drop Off the Package: Take your package to a designated drop-off point, such as a post office or courier service.

Please note that the item will remain in your care until it reaches the ASOS warehouse. Therefore, ensure that it is returned in the condition in which you packed it.

Where Does ASOS Ship From?

ASOS ships its products from several warehouses worldwide, including the United Kingdom, the United States, and Europe.

Does ASOS Deliver to Nigeria?

Yes, ASOS delivers to Nigeria. However, there might be some limitations on what can be shipped, and you need to verify before shipping. Also, you will be required to pay customs fees when using ASOS’s shipping option.

How to Get Your ASOS Items Delivered to Nigeria

ASOS standard delivery:
While ASOS has more than one delivery option, you can only use the standard shipping option for delivery to Nigeria. It takes about 14 days for your order to be delivered to Nigeria. If you’ve shopped a bounty of over £100, ASOS rewards you with free delivery. Otherwise, the standard shipping costs £17.50, irrespective of what you’ve ordered.

Using a third-party service:
If you don’t want to use the standard delivery option ASOS provides, you can use a third-party service like Heroshe. Heroshe provides a free UK address where you can shop from the UK. ASOS will deliver your item to our address. We will process it and have it shipped to you. It costs about $8 ( £6.5 ) to ship 1 kg from the U.K. to Nigeria.

What is Boohoo?

Boohoo is an online retailer that provides trendy and affordable clothing for young men and women. From its humble beginnings in 2006, Boohoo has become a major player in the fast fashion industry. So, whatever fashion piece or accessory you are looking for can be found on Boohoo.

How Boohoo Works

Shopping on Boohoo is easy and fun. The website and app are designed to be user-friendly. When you visit, you'll find a clean layout with clear categories like "New In," "All clothing," "Summer wear," and more. The website is so colourful that I feel like using the themes for my next apartment.

To place an order, browse the platform for your preferred item, check the product description and ratings to confirm the product’s legitimacy, add your item to your cart, checkout, and pay for your items.

Where Does Boohoo Ship From?

Boohoo ships its products from several locations worldwide, including warehouses in the United Kingdom, Europe, and the United States.

How Long Does It Take Boohoo to Deliver?

Boohoo offers standard delivery, which usually takes 4 to 7 working days. If you need your items faster, Boohoo also provides express shipping options.

The time it takes for your order to arrive can be affected by factors like location, the shipping method chosen, and any potential delays in customs or during busy periods.

Now, on to the big question:

Does Boohoo deliver to Nigeria

No, Boohoo doesn’t deliver to Nigeria. This means you have to make use of a third-party shipping company like Heroshe to get your Boohoo items delivered.

Are Boohoo Returns Free?

Yes, Boohoo offers free returns. But the catch is that you must return the items within 14 days of informing the Boohoo team that you will return them. Also, all products must be returned in their original package and tag and in the same condition they were delivered.

ASOS Vs Boohoo

Comparison is the thief of joy, but it’s a versus game, and the winner takes it all.

Aspects	ASOS	Boohoo
Variety of brands	ASOS has a collection of over 850 brands, including high-street favourites, designer labels, and in-house brands.	Boohoo also has a varying number of brands on its websites and has its fashion brand.
Pricing	ASOS's prices vary due to the range of brands it lists. It also has frequent sales and promotions.	Boohoo’s mission is to offer customers the latest fashion trends at affordable prices.
Delivery times	ASOS offers a next-day delivery window. Delivery within Europe can take up to 7 days, and outside Europe can take up to 14 days.	It takes 3-7 days for Boohoo to deliver within the U.S. and U.K., 10 days within Europe and 13 days outside Europe.
Delivery to Nigeria	ASOS delivers to Nigeria.	Doesn’t deliver to Nigeria.
Returns	The returns window for ASOS is 28 days.	Boohoo’s return window is 14 days.
Customer support	ASOS offers a wide range of customer support, including email. Live chat, social media, and their FAQ section are also helpful.	Boohoo’s customer support is top-notch and has different communication modes.

What their Customers are Saying

We reviewed some Quora and Reddit threads to seek the court of public opinion on both brands, and the results are pretty interesting.

ASOS

“ASOS have their brands (i.e. ASOS Design and COLLUSION), but it's mostly a purveyor of other brands; you can find everything from Calvin Klein to Huge Boss, fast fashion lines and more. The site is very trustworthy, but the quality of the goods varies according to the brand.”

“I am a big fan of ASOS mainly because, in addition to lots of styles (they are oriented to those under 35), they have much better quality than the likes of BOOHOO. Of course, they also carry many other brands, but their brand is pretty reliable in terms of quality and price range.”

“It’s probably still, and has been for a very long time, the first place I’ll look for an item of clothing as they have such a great selection of brands. I think the quality of their brand stuff has declined over the years, though I’ve found their clothing sizes increasingly strange.

I’m a short 5’2, yet I’ll order a dress that turns out to be so short it’s a t-shirt length. And some of the fabric they use is of horrendous quality; it is really scratchy and horrible.”

“They're generally poor quality. I shop there but mainly for shoes - most other stores start at a three or even four and have nothing except kids' stuff in a 2 - but ASOS had loads of pretty heels and boots and things in a 2.”

Boohoo

“Wouldn't recommend them at all. Their clothes are very cheap, but also low quality and the fabric often feels cheap, and they are prone to shrinkage or stretching upon washing, or the stitching is poor.”

“I ordered from Boohoo once, and it was a complete disaster. I bought a floral jumpsuit I could never wear because it was SO transparent that everyone could see through you. Nope. I also bought two pairs of jeans that were too small with such a rigid material that I could never use them either. I only got to wear a pair of skinny jeans that lasted less than two years.”

“I bought a coat from them. It looked closer to the online photos than most clothes I've ordered online do. The coat is warm enough with layers and has held up well. I bought pants from them that were dirt cheap in price and the quality showed. I wouldn't recommend just due to the lack of quality assurance.”

“My friends and I always shop from Boohoo and we’ve not had any issues over there.”

Heroshe: Your International Shipping Buddy

We’ve reviewed some basic aspects of both companies' services and examined what their customers had to say about each brand. One more thing we’d love to reiterate is shipping.

Since Boohoo doesn't ship to Nigeria, and you’ll have to pay customs fees when you ship with ASOS, Heroshe is your best bet for hassle-free shipping. With no customs fees and an option to ship from the U.K., U.S. and China to Nigeria, over 40k individuals and businesses have trusted us to ship their items.

With Heroshe, you enjoy:

Fast Shipping:
With a 7-14 working days delivery window, you can eliminate long wait times and get your items quickly, ensuring you never have to wait too long for your purchases.

Constant Updates:
In Warri, we say, "Updates dey cry," and with Heroshe, you receive constant updates on the status of your shipment, keeping you informed at all times. You'll always know exactly where your items are and when to expect them.

Tracking:
Our state-of-the-art tracking facility allows you to easily check the status of your shipment whenever you need to. With just a few clicks, you can see where your package is and its estimated delivery time.

Customer Support:
Our customer support team is always available to answer your inquiries and solve any issues you may have. Whether you need help tracking your order, understanding our services, or resolving any problems, we're here to assist you.

Reliability:
With Heroshe, you can count on reliable and consistent service. We pride ourselves on ensuring your shipments are handled carefully and delivered on time. Love and swift delivery is the watchword.

Secure Handling:
Rest assured that your items are in good hands. We prioritise the security of your packages from the moment they are received until they are delivered to you.

Heroshe makes shopping on either platform easier. We help ensure that your items arrive in perfect condition. Sign up on Heroshe to use our services when you shop on your preferred platform.

Conclusion

After exploring the worlds of ASOS and Boohoo, we’ve seen that both brands have unique strengths, even though they offer similar products to the same audience.

Ultimately, the "better" brand depends on your preferences and values. ASOS might lead if you prioritise variety and a seamless shopping experience. But for those who simply want to snag trendy pieces at rock-bottom prices, both brands have something for you.

No matter which brand you choose, ASOS and Boohoo offer the opportunity to express your style without breaking the bank. So go forth, explore their virtual aisles, and shop happily.

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